PG Program
Fashion Brand Management
& Marketing
1 Year / On Campus / Online / Hybrid
Course Overview
Build Brands. Shape Trends. Create Market Impact.
The Fashion Brand Management & Marketing course provides a comprehensive understanding of how fashion brands are conceptualised, positioned, communicated, and managed in a competitive global marketplace. The course combines creative thinking with strategic business knowledge, enabling students to understand the complete journey of a fashion brand—from brand identity and product development to marketing, communication, retail, and consumer engagement.
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Students explore fashion consumer behaviour, market research, trend forecasting, brand positioning, visual identity, fashion communication, digital marketing, social media, influencer marketing, retail strategies, and brand storytelling. Through industry case studies, practical projects, market research, brand audits, and live briefs, students develop the ability to create and execute effective brand strategies.
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The course is designed to equip students with the creative, analytical, managerial, and entrepreneurial skills required to build, manage, and grow contemporary fashion brands across domestic and international markets.
What you will explore
Fashion Evolution • Brand Study • Market & Consumer • Business & Management • Merchandising & Buying • Product development • Digital Business • Entreprunuership & Startegy • Analytics & AI • Industry & Professional Practice
Course aimed for
The Fashion Brand Management & Marketing course is particularly suited for:
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Students aspiring to build careers in fashion brand management and marketing
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Fashion, design, communication, and management graduates seeking industry specialisation
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Aspiring fashion entrepreneurs and brand founders
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Individuals interested in fashion marketing, PR, advertising, and digital communication
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Creative professionals looking to develop strong business and strategic skills
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Aspiring brand managers, marketing executives, fashion merchandisers, buyers, and retail professionals
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Individuals interested in social media, content, influencer marketing, and fashion communication
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Professionals seeking to transition into the fashion and lifestyle industry
Where it can take you
Graduates of Fashion Brand Management & Marketing can pursue careers across fashion, lifestyle, luxury, retail, e-commerce, media, and creative industries.​
Fashion Brand Manager l Brand Strategist l Fashion Marketing Manager / Executive l Fashion Communication Manager l Digital Marketing Specialist Social Media & Content Manager l Fashion PR & Public Relations Executive. l Fashion Advertising & Campaign Planner l Fashion Merchandiser l Fashion Buyer l Retail Marketing Manager l Visual Merchandiser l E-commerce Manager l Customer & Consumer Insights Executive l Fashion Trend & Market Researcher l Influencer & Collaboration Manager l Fashion Stylist / Brand Stylist Fashion Account Manager l Creative Brand Coordinator l Fashion Entrepreneur / Brand Founder .
Entry Requirements for FBMM
Academic requirements
Language requirements
Tech requirements
Graduates or equivalent from a recognised board.
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Students from any academic stream—Arts, Commerce, Science, Humanities or Vocational—may apply.
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Students appearing for their Bachelors examination may also apply, subject to successful completion.
English proficiency sufficient to understand course content, participate in discussions and complete assignments.
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Basic written and verbal communication skills are expected.
Basic computer and digital literacy.
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Willingness to participate in practical projects, presentations, workshops and collaborative assignments.
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Access to a computer/laptop and reliable internet connection for online or hybrid learning components.