PG Program
Product Design
& Business Management
1 Year / On Campus
Course Overview
Turn your ideas into profits.
The postgraduate program in Product Design & Business Management is designed to develop creative and strategic professionals capable of transforming ideas into market-ready innovations. Integrating design thinking with core business principles, the program covers product development, branding, entrepreneurship, supply chain management, and business strategy.
Through hands-on industry projects and collaborative labs, students gain real-world experience in creating user-centric products with commercial impact. Graduates are equipped to lead in dynamic sectors such as fashion, lifestyle, technology, and consumer goods—bridging the gap between aesthetics and business to drive successful product outcomes.
What you will explore
Fashion Design • Textiles • Market & Consumer • Business & Management • Merchandising & Buying • Digital Business
• Entrepreneurship & Strategy • Brand Study • Industry & Professional Practice
Course aimed for
The Fashion Product Development & Business Management programme is designed for individuals who are interested in both the creative and commercial sides of fashion. It is ideal for those who want to understand how fashion products are conceived, developed, branded, priced, marketed and taken to market.
The course is suited to aspiring fashion entrepreneurs, product developers, merchandisers, buyers, brand managers, fashion marketers and retail professionals, as well as creative students who want to combine design thinking with business and management skills.
No single career path is prescribed—the programme is for those who want to understand the complete journey from idea to product to business.
Where it can take you
Product Manager l Merchandiser l Visual Merchandiser l Retail Executive l E-com Manager l Biz Consultant l Brand Strategist l Creative Entrepreunuer
Entry Requirements for PDBM
Academic requirements
Language requirements
Tech requirements
Graduates or equivalent from a recognised board.
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Students from any academic stream—Arts, Commerce, Science, Humanities or Vocational—may apply.
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Students appearing for their Bachelors examination may also apply, subject to successful completion.
English proficiency sufficient to understand course content, participate in discussions and complete assignments.
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Basic written and verbal communication skills are expected.
Basic computer and digital literacy.
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Willingness to participate in practical projects, presentations, workshops and collaborative assignments.
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Access to a computer/laptop and reliable internet connection for online or hybrid learning components.